Madera, California – Today, Oxbo, a leader in specialty harvesting and controlled application equipment, announced the adoption of the Oxbo brand across the Westside Equipment portfolio of products and locations.
Full Portfolio of Fruit Equipment, One Oxbo Brand
Adopting the single, global brand illustrates Oxbo’s commitment to Westside Equipment products and customers.
“Branding our tomato, pistachio and vineyard equipment, as well as our locations in California under the single brand signals Oxbo’s commitment to our customers,” said Robert Huckaby, President of Oxbo’s fruit division. “Westside customers can expect the full support of the Oxbo brand in our global markets. As one Oxbo team, we strive to be the clear customer choice in all our fruit markets.”
Westside Equipment Company was acquired by Oxbo in December 2023. Oxbo now operates six locations in California—Madera, Visalia, Five Points, Crows Landing, Woodland, and Bakersfield, in addition to its existing grape and olive dealer network—designed to provide the highest levels of customer support.
In its fruit portfolio, Oxbo supplies berry, coffee, grape, olive, pistachio, and tomato growers with harvesters and other specialty equipment.
The new Oxbo branding will be rolled out across the Westside Equipment portfolio for the 2025 model year. For more information on the full line of Oxbo fruit products, please visit www.oxbo.com.
To learn more about Oxbo’s portfolio of tomato harvesters, click here.
To learn more about Oxbo’s portfolio of pistachio equipment, click here.
To learn more about Oxbo’s portfolio of vineyard mechanization tools, click here.
